Linqia
Founded in San Francisco, Linqia began as a social music platform before evolving into a leading influencer marketing company, renowned for delivering guaranteed influencer ROI. By blending creative strategy with flawless execution, Linqia ensures campaigns are not only successful but scalable.
Overview
As the Lead Designer, I was responsible for shaping Linqia's entire visual identity and web presence, creating a cohesive brand experience across multiple platforms.
Key contributions included:
Responsive Website
Design System - Figma component library
Linqia's Social Media Strategy
Brand Guidelines/Bible
Pitch Decks
Capabilities Decks
Postmortem Decks
Case Study Decks
ROLE
Lead Designer
TEAM
David Shing - Creative Director
VP Marketing - Sarah Fury
Inspired by the resilient Linckia starfish, our name represents adaptability and growth. Our tagline, "Calm in the Chaos," reflects Linqia’s mission to bring clarity and focus to the fast-moving world of influence.
The brand’s visuals promote a sense of tranquility, offering services and strategies that help clients navigate the often chaotic digital landscape with poise and effectiveness.
The brand identity is designed to be sleek, modern, and versatile, with a minimal, high-contrast palette of black, white, and blues, punctuated by vibrant accent colors. The typography choice, Novecento Wide, reinforces this with bold, oversized headlines that convey strength and calm amidst a fast-paced environment.
The brand is heavily inspired by that visuals that promote serenity and focus, offering services and tips to calm the chaos in a hectic digital world.